Lead pricing strategy by integrating market intelligence and advanced analytics to drive revenue growth:
- Drive continuous improvement of pricing strategies, models, and processes to enhance customer experience and business performance
- Develop and implement pricing models and analytical frameworks to support new product features aligned with customer and market needs
- Monitor product performance and provide actionable insights to optimise P&L performance
- Evaluate post-launch performance and recommend adjustments to improve outcomes
- Identify, assess, and manage risks associated with pricing decisions
Led strategic analytics initiatives, drove customer growth, and business innovation:
- Developed and deployed predictive models for customer lifetime value, segmentation, churn prediction, and product recommendation
- Applied large language models (LLMs) to analyse open-ended survey responses, identifying customer sentiment drivers
- Partnered with product, design, and engineering teams to build scalable insights platforms and analytics tools
Provided independent validation of critical bank-wide models to ensure regulatory compliance:
- Conducted comprehensive end-to-end validations of risk, credit, and operational models
- Challenged model assumptions through rigorous statistical analysis
- Ensured models met regulatory standards (RBNZ/APRA requirements)
- Delivered clear validation reports to senior management and governance committees
Developed sophisticated analytical tools supporting government policy development and fiscal planning:
- Built and maintained microsimulation models to analyse tax and welfare policy impacts
- Integrated complex survey and administrative datasets to create robust analytical foundations
- Created interactive R Shiny dashboards and internal R packages to streamline policy analysis
- Collaborated with policy teams and Statistics NZ to ensure outputs aligned with strategic objectives
Delivered end-to-end analytical consulting solutions across academia, government, and industry:
- Provided statistical expertise to 60+ clients across academic, government, and commercial sectors
- Designed and deployed web-based analytical tools and custom R packages
- Conducted advanced analyses spanning experimental design, survey methodology, and causal inference
- Led R programming workshops, building analytical capability among researchers